关键词: 水稻, 稻作文化遗产, 活化赋能, 乡村游乐产业

Abstract:

The cultural heritage of rice cultivation from the aspects of rice cultivation equipment, rice cultivation folk festivals, rice cultivation diet, rice cultivation literature and art, etc were systematically reviewed and categorized. It was found that there were problems in the application of rice cultivation cultural heritage in rural tourism, such as the need for further strengthening of value mining and activation methods, lack of thinking on cultural authenticity inheritance, and the need for further innovation and expansion of integrated formats, through the analysis of the current application status of rice cultivation culture in projects such as Suoyuan Village and Jinhua Agricultural Culture Park in Jindong District, Jinhua City. This article summarized the three principles that rice cultural heritage should follow in empowering rural tourism: profitability, authenticity, and fun. Finally, we selected a cultural node from rice farming utensils, rice farming folk festivals, and rice farming literature and art, and designed three different amusement facilities to demonstrate the feasibility of revitalizing and empowering the rural amusement industry with rice farming cultural heritage.

Key words: rice, cultural heritage of rice cultivation, activating and empowering, rural amusement industry